Variable Data Printing (VDP)


Imagine shooting 1 or 100,000 arrows from a single bow simultaneously and having each one hit its intended, separate target — right in the
bull's-eye. That’s the idea behind Variable Data Publishing (VDP), and why so many people believe in its power to create marketing campaigns that produce excellent results.

VDP automates the creation of customized materials by merging recurring content from a page layout template with variable data imported from a database and digital asset repository. Dynamic design software assembles each unique document according to a set of rules defined by the user, and an advanced digital publishing system produces a final piece in which text, graphics, and imagery are as individual as each recipient.



Variable Data Printing (VDP) is the proven marketing tool that lets you customize your marketing campaign by offering personalized, highly targeted messages, to each and every one of your prospects in a marketing campaign to increase response rates.

VDP technology allows you to design and print personalized marketing materials for your potential clients.

VDP enables you to communicate on a one-to-one (1:1) basis with your prospects. Instead of mass producing static marketing collateral, VDP allows you to mass produce fully customized printed materials whether it's 100 or 1 million.


To maximize the results of your print campaign, our experts can help you tailor VDP to the right solution:

  1. Short Run Printing - Print on demand